Campaigns is a nice little tool for email marketing, providing valuable feedback from each recipient - did they open the email, did they click any links in the email, or did it bounce?
Chain Campaign is a handy, built-in feature that allows you to target only those recipients that didn't open your first email.
To create a Chain Campaign...
- Open the original Campaign
- Click the 'chain' icon
You can then update the content of the email to try to improve your open rate.
Use the 'Send mail to' button to target a follow-up email to those recipients that did open your first email.
Use Social Share to share your email campaign on your Facebook, Twitter or LinkedIn accounts.